Digital Branding for Fitness Industry App

Percept Brand Design
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  • Date Published
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A snapshot of how Percept, a digital branding agency, helped the James Smith Academy launch its Mntr platform, which included brand positioning, brand naming, and brand identity.

The Challenge

The James Smith Academy’s venture, Mntr, is a holistic health platform designed to connect mentors (coaches) with people proactively looking for positive change and self growth.

Percept, was asked to help develop the digital branding for Mntr. Brand positioning, brand naming, and brand identity that included of motion design was envisaged for the platform. The motion design had to have the flexibility to work across multiple tools, touch-points and platforms.

The Solution

In this digital branding project, the core idea, “evolving our people”, was the driving force behind the new brand identity. Percept developed a dynamic suite of motion design animations, lockups, and an aspirational photography style with color tones inspired by the existing James Smith Academy branding in order to make the connection between the two.

The notion of togetherness and community is carried across every touch-point of the digital branding, including the motion design for the messaging devices, based on collective conversations.

The Result

The client was very pleased with the final product that we developed.