Digital Marketing & New Website for Southern Wind Share: Relevance Score Awaiting client review n/a Date Published 2 September 2021 Reading Time 1-Minute Read Southern Wind needed to become more visible online to compete with sailing yacht builders around the world. The Challenge Southern Wind needed to become more visible online to compete with sailing yacht builders around the world. Relevance was tasked to design and build a new website, and to set the course for its digital marketing, with an SEO and social media strategy that would reach new audiences and grow and engage its online community. The Solution Relevance developed and launched a new website with beautiful new design, and integrated this with HubSpot CRM to allow for better database management and nurturing of clients with email marketing and automation. An SEO and social media strategy was implemented to grow and engage Southern Wind’s online community of sailors. The Results +325% Follower growth +92% Social Media engagements +58% Traffic from Social Media +14% Traffic from Organic Search