Digital Partner for St Tropez House

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Relevance
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For St Tropez House, luxury real estate agency, we used multiple services multilingual SEO, lead generation, website build and social media strategy.

About the Client

St Tropez House is a real estate home finder in Saint Tropez specialising in luxury rentals and prestigious real estate. St Tropez House boasts more than 100 villas for rent in Saint Tropez, France. People flock to Saint Tropez for an awesome luxury holiday full of relaxation, but with lots of fun. Hip and trendy people frequent Saint Tropez from all over the world and St Tropez House offer a friendly and professional multilingual rental service in Saint Tropez.

The Project

Relevance created a custom design website in multiple BRICA languages for St Tropez House. Relevance planned the website using cutting-edge real estate SEO techniques, and then rolled out the content and the SEO in multi-languages. St Tropez House wants to target high net worth individuals in Russia, Europe, UAE, Saudi Arabia, South America, and China. Relevance has created the website in these languages, and is now promoting to concierge services in these regions through real estate social media work, and promoting the website using SEO, digital advertising and PR.

The website allows Emilia and her team to easily upload properties, duplicating them in multiple languages allowing content to be uploaded in those languages. The website works on a unique database system for amenities and locations allowing properties and landing pages to be set up to promote to people using these as search terms, e.g. villa to rent in Ramatuelle with a tennis court

Results

Since the new website has been built organic search traffic is up 75% and advertising costs have been reduced. Sales are up 100% YOY.

Relevance has also set up social media and a blog for St Tropez House where up-to-date articles and news about Saint Tropez are published almost daily. We have also done photography and video of all the best villas including some amazing drone footage.