Website rebranding for a comprehensive digital services and solutions agency.
Despite its reputation among clients as a premier digital solutions agency, many decision makers visiting the agency website viewed the company as a commodity development agency. As a result, the company was frequently offered low-value development work with low margins.
In order to position the client as a provider of premier digital services and solutions, we took the following steps:
- Analyzed popular search terms of the company’s target audience and created original content that attracted decision makers.
- Overhauled existing web copy, adding the relevant services and solutions which were missing from their current website.
- Redesigned the new website experience to adhere to the best B2B design practices.
Improved the company’s findability and SEO rankings.
Increased qualified sales leads.
Drove incremental sales through new service offerings.