Digital Strategy for a Luxury Bedding Brand

Boucher + Co.
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  • Date Published
  • Reading Time 1-Minute Read

We were tasked with transitioning a well-known luxury bedding brand from traditional advertising to digital, including social and search.


Transition a well-known luxury brand from traditional advertising to digital.

Highlight their unique competitive position in a crowded marketplace.

Identify unutilized channels and tactics for digital marketing success.

Create a pathway to increase brand awareness and sales in 2019 and 2020.

Find a creative alternative to advertising products.


1. Comprehensive Research

  • Conduct a digital marketing audit.
  • Review opportunities across social/search.
  • Analyze competitors.

2. Create a Strategy

  • Provide a strategy document with recommendations.
  • Review audit results and industry trends.
  • Suggest digital best practices.

3. Launch Revised Social Media Plan

  • Construct a digital launchpad for 2020 social media campaigns.
  • Implement paid social campaigns.
  • Grow social audiences dramatically.


The brand understands its unique position as an established bedding company competing with a handful of direct and secondary competitors.

The brand understands how their past digital marketing efforts succeeded, fell short, and drove changes in revenue and brand awareness.

The brand was delivered a comprehensive digital marketing roadmap for 2019 and 2020, which will be implemented by B+C.