Digital Strategy for a Luxury Bedding Brand Share: Boucher + Co. Score Awaiting client review n/a Date Published 24 June 2020 Reading Time 1-Minute Read We were tasked with transitioning a well-known luxury bedding brand from traditional advertising to digital, including social and search. Objectives Transition a well-known luxury brand from traditional advertising to digital. Highlight their unique competitive position in a crowded marketplace. Identify unutilized channels and tactics for digital marketing success. Create a pathway to increase brand awareness and sales in 2019 and 2020. Find a creative alternative to advertising products. Solutions 1. Comprehensive Research Conduct a digital marketing audit. Review opportunities across social/search. Analyze competitors. 2. Create a Strategy Provide a strategy document with recommendations. Review audit results and industry trends. Suggest digital best practices. 3. Launch Revised Social Media Plan Construct a digital launchpad for 2020 social media campaigns. Implement paid social campaigns. Grow social audiences dramatically. Results The brand understands its unique position as an established bedding company competing with a handful of direct and secondary competitors. The brand understands how their past digital marketing efforts succeeded, fell short, and drove changes in revenue and brand awareness. The brand was delivered a comprehensive digital marketing roadmap for 2019 and 2020, which will be implemented by B+C.