Digitalizing Ancient Ayurveda Share: Sociomark Score Awaiting client review n/a Date Published 5 January 2021 Reading Time 2-Minute Read Ayushakti is an Ayurvedic brand healing chronic diseases naturally since 1987, with the vision and mission to treat people globally. Brief Ayushakti is an Ayurvedic brand healing chronic diseases naturally since 1987, with the vision and mission to treat people globally with ancient proven solutions. The brief given to us was to focus on: Creating awareness about Ayurveda as the best healing solution for chronic diseases. Generating quality leads through digital marketing platforms. Obstacles The barrier was to break through the current perception of people about Ayurveda. Due to modern science and swift treatment, the reliability of Ayurveda and ancient healing had decreased. Keeping these obstacles in mind, we tried to create a feasible yet resourceful option through 360-degree digital solutions. Objectives Our objective was to increase brand awareness, get more quality leads and create a social media buzz. With regards to the wide range of services and treatments provided by the brand, our target audience is humongous. Our motto was to route people towards Siddha Veda and ancient healing practices. Solution Our solutions included social media creatives, digital ads, email marketing, SEO analytics, influencer marketing, blog writing and website development. Therefore, we focused on showing the other side of Ayurveda and started giving human touch in our creative copies and ads which helped us connect with people for a longer period. Execution Our initiative included changing the creative dynamics from textual content to more appealing, readable and shareable content. Such flexibility and transformation helped us engage our audience and made the brand look reliable. Also streamlining the posting schedules and bringing it down to 1-2 posts in a day to get higher reach and engagement. We started with promoting various treatments, health awareness & health-related content, home remedies, promoting products and services & creating landing pages for specific treatment with detailed content. With great video content and real stories of clients available, we started focusing on creating and pushing more youtube driven content to bring in organic footfalls at the clinics. Services Offered We executed a 360° digital marketing strategy for our client which includes: Website Design & Development Social Media Marketing Content writing SEO Digital paid advertising Email marketing Influencer marketing Print designs Offline Design Collaterals Platforms offered: Facebook Instagram Youtube Twitter LinkedIn Whatsapp Tiktok