Dixons Carphone Intranet Redesign

Greenwood Campbell
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  • Date Published
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We revolutionised the way that the Dixons Carphone team communicate.


Dixons Carphone is a global leader in consumer electronics providing complete solutions across the value chain. With over 2000 stores globally and £10.5bn in revenue, Dixons Carphone represents one of the largest tech retailers in the world.


To seamlessly re-platform the Dixons Carphone intranet.

This vast internal framework ensures the smooth running of the entire business and empowers store colleagues to better serve customers in-store. The intranet encompasses core business functions including HR, Finance, Services, and the Store Colleague Product Portal. Greenwood Campbell was tasked with the digital transformation project of migrating the system from Immediacy; an unsupported legacy content management system (CMS) to a custom-built CMS.

The challenge here was to complete the entire CMS migration without affecting core business function and ensuring the smooth transition between systems. The business need for this project arose from a skills gap within Dixons, who now have no in-house knowledge or experience in Immediacy remaining.

What We Did

The project consisted of five key stages – environment set up, template creation, custom plugins/controls, CMS migration, and testing.

Using our in-depth knowledge of the Dixons Carphone business we began mapping out the existing intranet infrastructures and their relationship to one another. This gave us a waterfall approach to the project which allowed us to tackle each area of the business in turn and within the priority framework Dixons Carphone had detailed at the start of the project. To supplement our existing understanding of the work, we deployed project teams on-site at Dixons Carphone headquarters to really get under the skin of the workflow and user journeys that staff was undertaking every day.

Our digital transformation teams then began the process of migration and integration with the new custom-built CMS. Our understanding of the psychology of users meant we knew certain elements were pivotal to the project success: understanding of the content, security, and reasons for use.


We successfully re-platformed the Dixons Carphone intranet reducing the overall time it takes for employees to interact with their specific intranet system which increased efficiencies across the entire business, from finance to in-store Dixons Carphone colleagues.

Dixons Carphone now has a future proof internal system with a fully integrated suite of intranet sites that will drive the business forward and integrate with any future additional systems. Our development approach allows for the ease of integration with future back-office systems giving Dixons Carphone greater flexibility when selecting 3rd party tech solutions.

We successfully collaborated with many depts across a number of sites and locations both domestically and internationally resulting in a streamlined, cohesive project environment that allowed for delivery on time and on budget.

“After a number of years using Immediacy to manage intranet sites within our business, the decision was made to move to all content for our existing communications platform on to Envisage. Having already worked with Greenwood Campbell for a number of years, before making this decision, we sought advice from them due to their understanding of our business as well as expertise in this field. During the project, we encountered a number of challenges due to the complexity of our IT Infrastructure and on numerous occasions Greenwood Campbell was able to contribute to the solutions to overcome them, providing support and advice whenever required. Their technical knowledge, teamwork and determination were invaluable to the success of the project.” – Jon Cass, Store Process & Content Manager