Driving Student Recruitment for a Foreign University Share: Wow Effect Communication Score Awaiting client review n/a Date Published 19 August 2019 Reading Time 1-Minute Read FPT University in Hanoi, Vietnam, engaged us to run a campaign to drive Nigerian students to enroll in their master’s program. About FPT University, Hanoi, Vietnam wanted to grow their foreign student population and they identified Nigeria as a likely source for foreign students. The university engaged us to run a campaign to drive Nigerian students to enroll in their software engineering and computer science programs. Solution We designed an integrated digital marketing strategy. The first issue we confronted was the fact that Vietnam was not a country that Nigerians were familiar with and the few that knew about the country only knew about the Vietnam war. We developed a two-pronged marketing strategy: Promoting Vietnam as a fast-growing, peaceful and black-friendly country. Positioning FPT University as a cutting-edge university with global renown. Sponsored stories were placed on relevant educational platforms. We deployed targeted banner ads on Facebook and Google display network. Clicks were directed to a dedicated and highly optimized landing page. Marketing automation via Mailchimp was used to nurture the leads through the funnel. Results 60,000+ leads generated 200+ Nigerian students enrolled at FPT University
"Awaiting client review" How We Developed Drive Focus, the Perfect Training Tool for Enhancing Driving Skills