Dubai Dolphinarium

DMS-LOGO-small
Digital Media Sapiens
  • Score Awaiting client review
    n/a
  • Date Published
  • Reading Time 2-Minute Read
Picture1

One of the leading attractions in Dubai

Challenge

One of the leading attractions in Dubai wanted to increase their ticket sales for 3 shows daily but they were facing very high competition from different attractions in Dubai online.

Insight

Online sales grew 5% and after using our Agency it is now 16% on YOY.

Solution

We took a holistic approach to promote their attraction through 16 major communication channels online rather than using only 3-4 online channels. Please find the list of channels that we used for promotion:

  • Social Media Optimization on their Facebook, Twitter, Pinterest, Instagram and Google+ page.
  • Postings in Arabic and English forums.
  • Reviews Posting.
  • Trip Advisor posting reviews and replies to improve their ranking.
  • Facebook App for Polls and suggestions from the fans.
  • Blog writing in WordPress and blog submission on different websites.
  • Website Redesign to make it marketable and capturing new leads.
  • Press Release creation and submission on different PR websites.
  • Classified Ads both in Arabic and English.
  • The results were phenomenal, please refer to the next slide for the real stats.

Results

  • 21,064 number of new leads from Google
  • 140 leads from Facebook ads
  • 33 Million of impressions on Google.com
  • 6,240 of clicks from Facebook
  • Generated 600,000 revenue from Google Ads
  • Generated 28,000 revenue from Facebook
  • Overall ROI was 16%
  • For every Dirham, They Got back 16 Dirhams back