Dynamic Digital Billboards Share: Rise Growth Marketing Score Awaiting client review n/a Date Published 22 September 2020 Reading Time 1-Minute Read How to show in real time a campaign on different media platforms with dynamic delivery, both of channel, format and message? Scenario The e-commerce market in Brazil is very competitive, especially for those who have more than 20 million products in their catalog, such as Aliexpress. Challenge A retail calendar within the online (11/11 – single day) is already an Asian tradition and has been spreading around the world as the biggest promotion of the retail world, but Brazil still had no significant relevance. Solution To attract attention that day and highlight the variety of products, we take the catalog to consumers in a different way, showing in real-time the most sought-after products on different media platforms and everywhere with a dynamic delivery of both channel and format and message. Result There were more than 1 million different advertising campaigns. And in one hour we surpassed sales of the past year of online retail in Brazil, Millions of people were impacted, with the products that they wanted at the right time with the right offer.