Dyslexia International: Video Production Share: Savion Ray Score Awaiting client review n/a Date Published 26 November 2019 Reading Time 1-Minute Read Dyslexia International – raising awareness of how common dyslexia is and encourage understanding and accommodation to people living with the condition. Description Dyslexia International had a challenging task to raise awareness of how common dyslexia really is and encourage understanding and accommodation to people living with the condition. The campaign video Savion Ray created for them included the creative concept and all related production. The concept “Dyslexic text” allowed unaware participants to experience the reality of people with dyslexia and talk about how it felt to be in their shoes. A campaign video was recorded and disseminated. Challenges Dyslexia International had a challenging task to raise awareness of how common dyslexia really is and encourage understanding and accommodation to people living with the condition. Solutions The campaign video Savion Ray created for them included the creative concept and all related production. Client Dyslexia International Location Brussels, Belgium Industry Hospitals & Healthcare Audience B2C public Geographic scope International Duration Jan 2017 – Feb 2017