Dyslexia International – raising awareness of how common dyslexia is and encourage understanding and accommodation to people living with the condition.
Description
Dyslexia International had a challenging task to raise awareness of how common dyslexia really is and encourage understanding and accommodation to people living with the condition.
The campaign video Savion Ray created for them included the creative concept and all related production. The concept “Dyslexic text” allowed unaware participants to experience the reality of people with dyslexia and talk about how it felt to be in their shoes. A campaign video was recorded and disseminated.
Challenges
Dyslexia International had a challenging task to raise awareness of how common dyslexia really is and encourage understanding and accommodation to people living with the condition.
Solutions
The campaign video Savion Ray created for them included the creative concept and all related production.
Client
Dyslexia International
Location
Brussels, Belgium
Industry
Hospitals & Healthcare
Audience
B2C
public
Geographic scope
International
Duration
Jan 2017 – Feb 2017
