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Dyslexia International: Video Production

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Savion Ray
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  • Date Published
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dyslexia-1

Dyslexia International – raising awareness of how common dyslexia is and encourage understanding and accommodation to people living with the condition.

Description

Dyslexia International had a challenging task to raise awareness of how common dyslexia really is and encourage understanding and accommodation to people living with the condition.

The campaign video Savion Ray created for them included the creative concept and all related production. The concept “Dyslexic text” allowed unaware participants to experience the reality of people with dyslexia and talk about how it felt to be in their shoes. A campaign video was recorded and disseminated.

Challenges

Dyslexia International had a challenging task to raise awareness of how common dyslexia really is and encourage understanding and accommodation to people living with the condition.

Solutions

The campaign video Savion Ray created for them included the creative concept and all related production.

Client

Dyslexia International

Location

Brussels, Belgium

Industry

Hospitals & Healthcare

Audience

B2C

public

Geographic scope

International

Duration

Jan 2017 – Feb 2017