E-learning Video Series for the International Republican Institute Share: Blue Carrot Score Awaiting client review n/a Date Published 25 August 2022 Reading Time 4-Minute Read We produced 50+ minutes of original video content Goal Create educational video content on the development of a democratic society for IRI. As the goal was to educate viewers, we had to design content engaging enough to keep people watching for the full length of the videos. Since these videos were political with intersecting visuals, it was a challenge to find the best images that clearly and vividly explained the meaning to the viewer so he or she would understand and remember it. Challenge The IRI video course was launched on time and received positive feedback from education experts and students. Another important aspect for us was the fact that our client was satisfied. IRI left us with smiles on their faces and positive emotions in their hearts. Scope of work: 34 minutes of whiteboard animation 24 minutes of animation overlays 5 minutes of live-shooting 26 illustrations for books Team: 5 artists, 5 motion designers, 2 scriptwriters, 2 vectorizers, 1 project manager & art director, 2 sound designers, 2 operators, 2 actors, 2 voice-over artists. Due to the tight timeline, we had to complete a script each day. The next day, as the first script was being approved, we started creating the second, then the third, the fourth, and so on. The scripts included a large amount of political theory, so we had to explain difficult terms using examples and talking animation. Half a day was spent getting accustomed to the theme, while the other half was spent on script development. An additional challenge was the viewer’s attention span: it was a difficult task to keep them concentrating for 4-5 minutes (average length of the videos) while, according to Wistia’s research, attention is lost after the first 2 minutes of watching a video. As part of the scope of work, we also made a live-action video on our own, where our scriptwriter Marina was a speaker: The most important aspect for us was the fact that our client was satisfied. IRI left us with smiles on their faces and positive emotions in their hearts. As a result of the project, IRI published all our work on their educational platform. “We had a difficult task. We had to create 12 learning videos in a short period of time and we hired 2 animation companies to be on the safe side and shared equally tasks between them. However the circumstances changed suddenly and Blue Carrot Studio had the courage to help us in our hour of need, where there was a lot of work and so little time. We gave them almost all the work–11 videos. They were met with some tasks they’d never before considered, but the guys found a solution in every case and created something, and as a result they delivered marvelous videos. Our videos are social. They are educational, but we also show through them gender equity, respect to diversity, the availability of space and opportunities for disabled people, and the encouragement of involving young experts. The whole team sensitively caught it and illustrated the world which we are trying to reach. The guys were always creative and client-oriented, but that doesn’t mean that they always agreed with us to the detriment of the product. Even when we were tired and were ready to finally finish it, Blue Carrot had enough strength and inspiration to improve their work. A lot of thanks to Alex, who passed through all the approving stages with the main office, which followed enormous changes sometimes. Everything was done in time and every offset was agreed. There was never an unpleasant surprise from the Blue Carrot Studio side”. — Anna, Project Manager at IRI.