easyGym: Integrated Marketing

Description

SWC was appointed as lead agency for easyGym, delivering integrated marketing to support the UK’s fastest growing low-cost gym operator, part of the world famous ‘easy’ Group.

Challenges

Driving new membership & retention in a busy category with well-known brand  names with deep pockets

Solutions

SWC undertook a brand audit across the estate to understand the issue facing each site, and produced local marketing campaign and operational solutions to the challenges thrown up by the audit.

We delivered brand awareness campaigns to drive trial and, ultimately, footfall.

Demonstrated marketing effectiveness and ROI across the portfolio to the leadership team and investors.

Kick-started the brand’s commercial ambitions and brand aspirations.

Impact

• SWC delivered an uplift in membership across the whole easyGym portfolio.
• Increased brand awareness and retention.
• Reduced CPA.
• Introduced new revenue streams across the business via sponsorships and partnerships.
• Full site marketing and operational audits with recommendations.