easyGym: Integrated Marketing Share: SWC Partnership Score Awaiting client review n/a Date Published 27 June 2019 Reading Time 1-Minute Read SWC were appointed lead agency for easyGym. Description SWC was appointed as lead agency for easyGym, delivering integrated marketing to support the UK’s fastest growing low-cost gym operator, part of the world famous ‘easy’ Group. Challenges Driving new membership & retention in a busy category with well-known brand names with deep pockets Solutions SWC undertook a brand audit across the estate to understand the issue facing each site, and produced local marketing campaign and operational solutions to the challenges thrown up by the audit. We delivered brand awareness campaigns to drive trial and, ultimately, footfall. Demonstrated marketing effectiveness and ROI across the portfolio to the leadership team and investors. Kick-started the brand’s commercial ambitions and brand aspirations. Impact SWC delivered an uplift in membership across the whole easyGym portfolio. Increased brand awareness and retention. Reduced CPA. Introduced new revenue streams across the business via sponsorships and partnerships. Full site marketing and operational audits with recommendations.
"Awaiting client review" NYC Ferry Integrated Campaign — Branding, Marketing, Web Design & Development
"Well-organized team, real professionals, comply with the terms and conditions …" Web Development and Integrated Digital Marketing