Ecobank Share: Softensy Score Awaiting client review n/a Date Published 27 June 2019 Reading Time 1-Minute Read Complete set of digital banking systems, which includes Internet and mobile banking apps, administrative and CRM interfaces and mobile office app. About the Project Internet and mobile apps offer clients P2P money transfers, history of transactions, mobile replenishment, payments by requisites and payment templates. Administrative interfaces let operators and moderators provide data-powered customer support. The Solution The CRM system lets the bank to know their customers and upsell bank products effectively. The initial objective within the digital transformation process of Ecobank was to launch essential web and mobile banking services in short terms starting from zero-online presence. Ongoing Goals The current goals are increasing the loyalty of customers and CLV by offering a range of banking products and related services via personalized interfaces and harnessing technologies for marketing and customer services activities.