EDITION Hotel Project Share: AEXELE. Score Awaiting client review n/a Date Published 26 August 2019 Reading Time 1-Minute Read We helped EDITION Hotels create awareness and consideration for its collection in preparation for the launch of its first China property. The Challenge As a new actor in the market, EDITION Hotels sought to create awareness and consideration for its collection in preparation for the launch of its first China property. The Project Through market research, target audience definition, and strategy development, we assessed the brand core values and global proposition to develop an integrated and locally relevant creative platform and comprehensive communications framework across online, offline, PR etc. to ensure higher emotional resonance with Chinese consumers. Areas covered: Market entry strategy China market integration Branding Digital communication retainer Influencer outreach