Effective Lead Campaign for the Medical Industry

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adCookie created a unique online marketing campaign that brought as much as 800 valuable leads in less than six weeks.


Medicus Clinic is a clinic that offers professional laryngology treatments and procedures. Medicus Clinic DCL aimed at reaching people experiencing snoring and showing interest in treating the disorder. The main goal of the agency was to get through to them and obtain their contact information.


We based the whole campaign on the diversification of advertising forms (AdWords, Display, Retargeting, Facebook, Mailings, etc.) and a custom-made action optimization scheme. The dedicated landing page was created with eye-catchy creatives. We also implemented Google Analytics code on site to measure non-standard actions such as analysis of the copied text from the page content and all this information was transferred to Google Analytics.


We gained 811 valuable contacts from people interested in the treatment of snoring with the average conversion rate of 7.98%.