Eisenhower Health: Digital Marketing Strategies & an Innovative Website Share: L7 Creative Score Awaiting client review n/a Date Published 3 November 2021 Reading Time 1-Minute Read With the growing demand for nurses, Eisenhower Health’s goal was to evolve their recruitment strategies from those being used by other hospitals. Project Goals With the growing demand for qualified nurses, Eisenhower Health’s goal was to evolve their recruitment strategies from those being used by other healthcare systems. To add to the challenge, local hospitals were competing for the top nursing prospects more than ever. L7 Creative recognized the need to go with a national campaign and leverage Eisenhower’s unique position as the top healthcare employer in the idyllic area of Coachella Valley, CA. Solution L7 Creative created a customized website that delivered thought-leadership content, SEO-rich editorial, an eye-catching and inviting “#LiveWorkPlayProsper” campaign, digital strategy, media planning, and employer branding. We deployed digital marketing strategies to produce consistent, quality job candidates. We leveraged real-time data to refine, optimize, and improve Eisenhower’s candidate resume generation performance. L7 Creative is incredibly proud of Eisenhower Health for achieving two gold awards in website design from both the HealthcareAdvertising Awards and the Aster Awards.