Elevate Digital Branding of Vitahealth Share: I Concept Digital Score Awaiting client review n/a Date Published 23 June 2020 Reading Time 2-Minute Read We took an audience-centric approach that corresponds to the client’s users. Project Objective To recreate a stronger brand identity and UX for VitaHealth Malaysia that will ultimately be reinforced in other regions such as Singapore, Thailand and China simultaneously. The Challenge Due to its internal rebranding, VitaHealth needed to break away from its traditional cliche of dwelling on its corporate colours (blue and orange). An ideal fusion between its initial primary and secondary colours must be carried through inherently in order not to lose its brand essence. Design Objective, Concept & Rationale We took an audience-centric approach that corresponds to the client’s users. Our creative features a diversity of visual elements crafted to set apart different life stages, where dynamic people meet vibrant lifestyles. We also introduced an innovative and interactive way for users to understand their health and wellbeing better through our ‘discovery kit’. Outcome As the client’s branding and digital partner, we engaged strategically with every aspect of the brand to ensure seamless branding, a sales-driven website, and the right technology for success through website and mobile. With such a rich library of content and a wide variety of products, shopping is now easier and more secured while personalisation is an exciting opportunity for VitaHealth Malaysia, having its brand identity expanding into different countries.