Elevating MQLs Through Paid Media Initiatives Share: Fifth & Cor Score Awaiting client review n/a Date Published 24 January 2023 Reading Time 1-Minute Read A digital yearbook company partnered with Fifth & Cor to increase its marketing qualified leads (MQLs) through paid media efforts. How Paid Media Increases MQLs Following discussions with the client, the Fifth & Cor team introduced Facebook as a viable option within the paid media ecosystem for the client to spend its ad dollars. The campaigns consisted of human-like ad creatives (user-generated content) and copy that connected with consumers, including testimonials and reviews. Stock photography was ditched. Results 182% increase in MQLs year-over-year. 72% decrease in cost per acquisition year-over-year.