Esler Companies Identity Package and Web Design

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Pagano Media
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Image of man standing in front of suburb home tipping his baseball style hat

PM produces web, branding, print, and events for this growing company.

About the Project:

Esler Companies, which owns four Renewal by Andersen territories, partnered with Pagano Media to create a brand identity, website, video, and print materials. We set out to create an identity separate from the portfolio companies, yet at the same time, representative of them. We also wished to leave the door open to acquisitions beyond their current home-improvement industry.

Agency Solution:

We delivered a bold and fun web design to capture the entrepreneurial spirit of this fast-growing company whose culture is rooted in love. To attract new customers, teammates and business partners, the website conveys the company story through custom infographics, illustrations, video, animation and photography. In addition, a clean, contemporary logo design was developed to complement the range of entities that comprise Esler Companies today and in the future. To facilitate a culture based on love, a series of graphics were created to reinforce guiding principles.

Pagano oversaw two events for Esler Companies: their 2017 Leadership Summit and 2018 Top Producers Ceremony. At the Leadership Summit, Esler Companies launches a momentous goal ($1 Billion with Love) with a focus on delighting associates and customers. Pagano provided theme development, creative services, content management, event program flow, video invitation, PowerPoint design, print collateral, videography, photography, lighting, and AV staging. At the top producers ceremony in Mexico, Esler Companies recognized and celebrated the extraordinary achievements of their associates with deluxe accommodations, beach concert and awards gala. Pagano provided creative services, content management, photography, video, PowerPoint design, print collateral, lighting, and AV staging.

Tools Used:

WordPress, JQuery, JavaScript, PHP, HTML5, CSS3