Eurowings Airline Case Study: B2C & B2B

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SWC Partnership
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Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany.

Description

Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. The low-cost carrier is Europe’s fastest growing airline and partnered with SWC to form a UK hub to manage their international comms, including localisation and transcreation, for both B2C and B2B campaigns.

Challenges

Taking a German-based company to the UK market.

Redefining a TOV which would resonate with the UK & the international English-speaking audience.

Gaining cut through in a very busy marketplace, against the likes of easyJet and Ryanair.

Solutions

An integrated team, fully immersed in the clients business, dedicated to facilitating international marketing across a range of services. Able to respond quickly to tactical opportunities.

Impact

  • Successfully launched Eurowings in the UK.
  • Increased brand awareness & bookings.
  • Became Europe’s fastest growing airline.