Eurowings Airline Case Study: B2C & B2B Share: SWC Partnership Score Awaiting client review n/a Date Published 27 June 2019 Reading Time 1-Minute Read Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. Description Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. The low-cost carrier is Europe’s fastest growing airline and partnered with SWC to form a UK hub to manage their international comms, including localisation and transcreation, for both B2C and B2B campaigns. Challenges Taking a German-based company to the UK market. Redefining a TOV which would resonate with the UK & the international English-speaking audience. Gaining cut through in a very busy marketplace, against the likes of easyJet and Ryanair. Solutions An integrated team, fully immersed in the clients business, dedicated to facilitating international marketing across a range of services. Able to respond quickly to tactical opportunities. Impact Successfully launched Eurowings in the UK. Increased brand awareness & bookings. Became Europe’s fastest growing airline.