Eurowings Brexit Tactical Advert Share: SWC Partnership Score Awaiting client review n/a Date Published 27 June 2019 Reading Time 1-Minute Read With EU politics being such a hot topic, SWC Partnership thought it would be a perfect opportunity for Eurowings to offer a more convincing deal. Description Following Theresa May’s Brexit deal being rejected, The House of Commons voted against a second referendum, followed by the Government requesting the EU to delay Brexit. With EU politics being such a hot topic, SWC Partnership thought it would be a perfect opportunity for Eurowings to offer (what might be) a more convincing deal. Challenges Founding Partner Simon Cristal added: “Being able to implement a campaign like this in a matter of hours is a true reflection of our agile processes and the proactive team at SWC. Real-time marketing resonates very well with consumers and generates coverage for brands by outshining their competition, not outspending them.” Solutions The tongue-in-cheek ad went live on Friday the 15th of March, across social media and was published in key European newspapers. Impact Millions of impressions achieved, reshares & engagement.