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Everlast Global Brand Strategy

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Finch Brands
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Everlast sought to develop a global brand strategy to unify and grow the business.

About

Everlast had been the preeminent brand in the world of boxing for over 100 years. Yet things had become much more challenging as the sport of boxing declined. Faced with changing consumer tastes, distribution and licensing challenges, and pressure from major accounts like Dick’s Sporting Goods, Everlast sought to develop a global brand strategy to unify and grow the business.

Our Work

We guided Everlast through a full-scale “brand renaissance” helping them evolve into a relevant athletic lifestyle brand based on the spirit – not just the physicality – of boxing that spoke to people at all levels of athletic pursuits and achievements. Finch Brands served the company in multiple capacities, from the Board level to developing the brand strategy to building materials for licensees to serving as creative agency of record.

Impact

  • 24% increase in net revenue in first year after the brand relaunch
  • In 14 months, the company was acquired for more than triple the market cap
  • 1st ever global brand strategy