Facebook Ads for Real Estate Startup

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eBoost Consulting
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eBoost Consulting cut CPA by more than 50% and increased lead volume by 400%.

About the Project

Agentology, a fast-growing startup in the real estate industry, was looking to increase paid memberships of its new SAAS product geared toward real estate agents. eBoost Consulting was hired to build and manage a Facebook Ads campaign to drive new signups.

Challenge

How do we drive qualified real estate agent leads for new Agentology products at a profitable Cost Per Lead (CPA)?

Solution

We started by conducting a detailed audience targeting research. We utilized existing customer lists, lookalike audiences, and Facebook’s Audience Insights to identify several audience segments that were large enough to obtain scale, yet focused enough to ensure quality. From there we launched ads testing multiple creative variations, ad types, and bidding strategies. Using our ads management software we were able to simultaneously test all of these variables and distribute budget in real time to the specific ads that were performing best each day.

Results

Within the first week after launching the campaign, the Cost Per Acquisition (CPA) was already within a profitable range and after 30 days of optimization, we had reduced it by 50%. As the CPA dropped, the total number of signups increased, achieving the goal we have for every campaign: Increase sales, cut costs and scale up!