Fastic – The Most Popular Fasting App

Context & Goals

Fastic wanted to scale its app marketing from almost 0 to 1 million as fast as possible. The acquisition campaigns had to be catered to our special weight loss offering and target the right audience at the right time with the right message in order to scale our userbase and revenue.

Approach

Admiral Media started with acquisition campaigns on Facebook, Google & Apple Search. They also helped us find the best target markets, audiences, and which creatives perform best. From here Admiral Media quickly offered to scale even further across channels like Snapchat, Pinterest, TikTok, or native ads/content marketing ads. We didn’t expect such a portfolio and capabilities but we are happy that Admiral Media was able to hyper-grow our marketing spend & user growth at such a fast pace.

App

Fastic Fasting App & Intermittent Fasting Tracker – Fastic has become one of the largest community-based intermittent fasting apps which helps its users to lose weight, gain control about food habits with lessons and food planning tools.

Results

+639% Installs

+1655% Purchases

+439% Revenue

-50% CPP

+952% MAU

Review

Phillip Wayman, CMO, Fastic GmbH

“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards, with an exponential user growth of 500% each month so far – on a global scale.”