FDJ – Social Room

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FDJ_case_03

Rationalize the means and process for an effective, consistent and relevant strategy.

Challenge

Support FDJ in their brand’s digital transformation by revitalizing the social ecosystem and creating a co-working method between the brands and the agency through the organization of a Social Room.

  • Social Media management
  • Content creation
  • Influence

Project

  • Create a strong and agile organization among the FDJ teams
  • Ecosystem: Facebook, Instagram, Twitter, Snapchat, YouTube
  • Strategic thinking, application and performance steering

Solution

  • Content & Animation factory
  • Social & Media activation

Key Figures

  • 30% cost saving after setting up the social room
  • +8% engagement rate