Feel Unique – Brand Lunch in France Share: SensioGrey Score Awaiting client review n/a Date Published 24 January 2019 Reading Time 1-Minute Read Creation of a 360° digital platform of communication: communications strategy, social media & online media activation. Challenge Creation of a Differentiating & Personalized Brand Commitment & Desirability Increase E-Shop Turnover Development Project Communication Platform Advocacy & Business Consulting and 360° Strategy Long-Term Support + Key Moment Solution Influence Strategy (Macro & Micro Influence): work on the Beauty YouTubers gimmick, in-boxing and swap to promote the offers while fitting in a long-term logic to maximize the brand notoriety. Branding: Activation of a Deezer channel during summer to communicate on the “fell unique” experience. The creation of 4 playlists according to the beauty influencers mood (feel rock/feel sexy/feel lazy/feel fun). Performance (Affiliation, RTB & Long-Term Retargeting): Settle the brand on the reaching leverage and long-term transformation with variable wages (to minimize risk-taking and reach a short-term ROI). Social Media Key Figures 2m+ Views on All Content 1.3m Clicks 45%+ New Customers