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Feel Unique – Brand Lunch in France

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SensioGrey
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CASE_FeelUnique_02

Creation of a 360° digital platform of communication: communications strategy, social media & online media activation.

Challenge

  • Creation of a Differentiating & Personalized Brand
  • Commitment & Desirability Increase
  • E-Shop Turnover Development

Project

  • Communication Platform
  • Advocacy & Business
  • Consulting and 360° Strategy
  • Long-Term Support + Key Moment

Solution

  • Influence Strategy (Macro & Micro Influence): work on the Beauty YouTubers gimmick, in-boxing and swap to promote the offers while fitting in a long-term logic to maximize the brand notoriety.
  • Branding: Activation of a Deezer channel during summer to communicate on the “fell unique” experience. The creation of 4 playlists according to the beauty influencers mood (feel rock/feel sexy/feel lazy/feel fun).
  • Performance (Affiliation, RTB & Long-Term Retargeting): Settle the brand on the reaching leverage and long-term transformation with variable wages (to minimize risk-taking and reach a short-term ROI).
  • Social Media

Key Figures

  • 2m+ Views on All Content
  • 1.3m Clicks
  • 45%+ New Customers