Creation of a 360° digital platform of communication: communications strategy, social media & online media activation.
- Creation of a Differentiating & Personalized Brand
- Commitment & Desirability Increase
- E-Shop Turnover Development
- Communication Platform
- Advocacy & Business
- Consulting and 360° Strategy
- Long-Term Support + Key Moment
- Influence Strategy (Macro & Micro Influence): work on the Beauty YouTubers gimmick, in-boxing and swap to promote the offers while fitting in a long-term logic to maximize the brand notoriety.
- Branding: Activation of a Deezer channel during summer to communicate on the “fell unique” experience. The creation of 4 playlists according to the beauty influencers mood (feel rock/feel sexy/feel lazy/feel fun).
- Performance (Affiliation, RTB & Long-Term Retargeting): Settle the brand on the reaching leverage and long-term transformation with variable wages (to minimize risk-taking and reach a short-term ROI).
- Social Media
- 2m+ Views on All Content
- 1.3m Clicks
- 45%+ New Customers