Finance Doesn’t Need to Be Boring Share: True Market Score Awaiting client review n/a Date Published 4 July 2019 Reading Time 2-Minute Read Rather than the “mortgage co. status quo” (boring & without soul) – Dash wanted to speak to millennial generations looking for something better. Branding for the Future A logo needs to reflect not only who the company is, but also where it’s headed. With Dash’s Millennial audience in mind, we designed branding options that set Dash apart from their competition and established them as a symbol of the lifestyle their customers want to lead. Effective brands represent the dreams of their audience – their values, their vision, and their future. A Site That Speaks to Your Audience Through stunning visuals, simple structure and carefully-crafted content, Dash Mortgage’s website is able to tap into a completely different demographic than any previous brokerage. Millennials are wired for authentic, content-driven, honest experiences that cater to who they are. If you’re interested in attracting new markets, you’re going to need a different browsing experience. People used to think sales were won by presenting as much information as possible. Today’s buyers demand less information, but in a more intuitive way. We craft these websites to speak directly to the unique needs of your target users – giving just what they need in just the right moment. Interested in applying this to your business?