Financing Solutions Lead Generation Share: CHR Media Group Score Awaiting client review n/a Date Published 2 April 2020 Reading Time 2-Minute Read Loans & secondary lending client: * Reduced unqualified leads by 90% * Tripled the number of qualified leads * 50% reduction in CPA The Challenge Each year, the client manages more than $500MM in annual lending between clients and businesses they work with on a daily basis. Forward Media has worked with this client, based on the West Coast, since 2016. The major challenge with this client was to ultimately outperform their previous digital media marketing agency. The client wanted to see results and to drive more qualified leads to their company and the services they provide. Our Solution We studied past targeting and forms of measurement that were used to track and monitor incoming data. Forward Media then developed a new and improved system and strategy designed to obtain leads that were even more optimized than in the past. We then implemented tools for continued optimization and analysis with each new campaign, while also providing the option to scale while expanding. Results New digital media strategy reduced overall unqualified leads by 90% Created digital campaigns that resulted in triple the number of qualified leads 50% reduction in cost per acquisition Digital marketing now accounts for more than 40% of the lead generation advertising Consolidation of full-funnel digital media with Forward Media
"Awaiting client review" Marketing Automation transforms lead generation for Geospatial Analytics Company