FinTech SaaS

Goodman Lantern
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  • Date Published
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Goodman Lantern was asked to plan and execute their content marketing strategy in order to achieve their marketing objectives.

Executive Summary

With a presence across EMEA, our customer is a SaaS FinTech company with a primary focus on payment solutions. Their aim was to develop and execute a multi-touchpoint marketing strategy for the purpose of:

  • Growing the company’s brand and influence in the market
  • Increasing software vendor sign-ups for their payment tools and services, particularly in the US and Europe

Goodman Lantern was asked to plan and execute its content marketing strategy in order to achieve its marketing objectives.

We helped them develop the following:

  • Detailed market research and competitor analysis
  • In-depth, professionally written blogs and articles
  • With the help of Goodman Lantern’s content services, they are on track to 10x their current 7-figure revenue

The Challenges

Whilst this highly entrepreneurial business has been operating for over 10 years, it required a large amount of support from our team.

We were able to offer them expertise in research, writing and editing. It helped to grow their influence in the market and drive prospective customers through the sales funnel.

Goodman Lantern’s Solution

The main focus of this project was on content creation. So, Goodman Lantern assembled a team of 2 editors, 2 writers, and a project manager. Together with the customer’s internal marketing team, we agreed on a go-to-market strategy and execution plan.

The team generated several whitepapers, articles and eBooks. All the content was SEO optimised and written according to high conversion guidelines. They were also thoroughly researched and fact-checked.

Results, Return on Investment and Future Plans

In 12 months, the customer’s search engine rankings went from being on the fourth and fifth pages to the first page. Furthermore, the customer was able to entice several strategic customers of its competitors using the content developed by Goodman Lantern.