FourFiveOh is a platform enabling women to access info and make decisions regarding birth control products.
The client reached out initially with some wireframes and well thought out, clear ideas for this very interesting project. What was needed was a solid brand and visual identity for FourFiveOh, along with web design and WordPress integration.
We held a productive three-hour branding workshop in Berlin and learned about the direction the client wanted to go in terms of colour scheme, look and feel, and content structure.
Complete branding & style guidelines were produced following the workshop. As can be seen on the website, yellow was the predominant colour, with a clean, minimalist look and feel. We eventually settled on the “Work Sans” font.
The project also involved custom WordPress development for the “Share your experience” section, which allows for data to be collected via a step by step questionnaire process. This data is then displayed on each product detail page on the frontend.