Garnier — Multibrand Digital Strategy Share: SensioGrey Score Awaiting client review n/a Date Published 1 March 2019 Reading Time 1-Minute Read From the creation of the Mother Brand Garnier’s communication plateform, to the developpement of one for its daughter brands. Challenge Managing content production, influence strategy, social media actions, and CRM. Project Strategic thinking, application and performance steering Content design, creation, and production Activation, community management, and conversation Pool influences activation CRM strategy Ecosystem: Facebook, Twitter, Instagram, Snapchat, Youtube Solution Influencer’s web series #BeSkinActive Content hub #UltraDoux Key Numbers +1.5 million views on 4 chapters of the influencer’s web series #BeSkinActive VS. a 1-million views goal for 8 chapters Social Media Performance: N/C confidential +4 million views +300K likes