Gatta: How to Improve Both Brand Image and Sales Share: adCookie Score Awaiting client review n/a Date Published 7 February 2019 Reading Time 2-Minute Read Check how we improved both the Gatta brand image and sales of the new model of tights Satti Matti. Challenge Gatta is a Polish leader in the production of hosiery as well as offering a wide range of products from the skin-tight garment category. The campaign had diverse goals. In addition to strengthening the Gatta brand image, which was also achieved by informing about restarting the cooperation with the singer, the activities were directed at increasing interest in the Satti Matti model. The online campaign was aimed at increasing traffic and sales in the online store gatta.pl. Solution We have developed a Landing Page that has been added to the gatta.pl store. We assumed that it must fulfil both the image and sales role, which is why we distributed the video spot and materials with Justyna Steczkowska accordingly. We have developed advertising creatives presenting both the Gatta brand and the image of Justyna Steczkowska with the product and elements of Call to Action. This allowed us to achieve the desired branding and performance effect. We chose diversified advertising channels (RTB, retargeting, GSP (Gmail Sponsored Promotions), Display Select Keywords, Native advertising, Rich media and Email marketing. Before the launch, we improved and expanded the Google Analytics configuration by implementing the Google Tag Manager. Results As a result, we increased traffic in the online store and sales – Satti Matti was the best-selling product in the entire online store throughout the duration of the campaign.