GeneRight Share: Level Interactive Score Awaiting client review n/a Date Published 21 January 2022 Reading Time 1-Minute Read Branding and web design for a blockchain-based platform that allows people to license health data in exchange for compensation. About the client GeneRight is a blockchain-based platform that allows individuals to license and manage their health and genetic data in exchange for monetary compensation. We were hired to create the company’s brand identity, website, corporate collateral, and additional marketing materials including pitch decks for investors and partners. Our work Our goal was to convey a clean, professional, and friendly look and feel that would be appropriate for a health-related platform, but also help visually differentiate the brand from competitors. We created a logo mark that combined a heart and DNA strand, and a soothing color palette that’s easy on the eyes.