#Girl2Leader Global Campaign Share: Savion Ray Score Case study score 5.0 Date Published 22 November 2019 Reading Time 2-Minute Read The goal was to create a social media strategy (content, visuals, community mapping) to create engagement on Facebook and Instagram accounts and reach teenage girls around the globe. Read Client Review About #Girl2Leader is a global campaign aimed to empower teenage girls. In 2018, on the International Day of the Girl, delegates from 21 countries had the opportunity to hear personal stories of women leaders. The Challenge Savion Ray was tasked to manage the social media aspect of the campaign, which was at the heart of this campaign and aiming to reach girls around the globe. This included content creation and visuals, community mapping, creating engagement drivers on Facebook and Instagram for the target audience: teenage girls. Third-party content: This type of content includes relevant news, articles, visuals and research pieces published by organisations or individuals. With regular monitoring of keywords and media publications, we carefully selected content relevant for the audience. Own content: In addition to existing content, a rich and engaging account needs custom-tailored content. Savion Ray created a set of ideas for a series of posts that were posted cross-platforms and will be of value to the audience. Based on these ideas, we created a social media calendar, with more specific posts to be scheduled and shared on an appropriate date. As a part of the creation of content for the various owned platforms, Savion Ray developed visual materials, such as social cards, GIFs or short clips from existing content to share on social. The social media strategy outlined the communication goals, audiences, key messages, protocols and tone of voice of all activity going forward. Impact In 2018, #Girl2Leader had 8.2 million impressions worldwide, 33 thousand engagements and over 3.5 thousand mentions globally. Out of these, political influencers like the President of Malta, 12 MEPs and 18 national politicians engaged and supported the campaign on social media. Related Case Studies "Awaiting client review" Percept’s Creation of Disruptive Branding for an Australian Company "Very professional and responsive to our requests." MOZE Mobile – International School Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy