Glyph Technologies – Digital Marketing

MOJO Creative Digital
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Glyph provides storage solutions in content creation across the globe with their products being distributed in over 75 countries.

About the Client

Glyph Technologies provides trusted storage solutions for professionals in content creation across the globe with their products being distributed in over 75 countries, with 63 retailers, both online and in-store. Glyph Technologies is the premier provider of dependable storage solutions for the most well-known storytellers in the world.

The Challenge

Over several years, Glyph was struggling to develop a brand that visually instilled the same confidence their customers depended on with their product. Their salespeople, retail displays, social media, digital marketing and their website was losing traffic and customers. Their in-house marketing team was looking to partner with an agency that could execute their plan quickly to leverage the increased demand for a superior product in the external hard drive industry.

The Solutions

MOJO and Glyph began prioritizing and identifying markets, mediums, and budget to begin scheduling the rollout of marketing assets and a website. MOJO first developed a new online presence with a revised website and social graphics to serve their existing customers and then designed and executed a new logo that was exciting to look at and excited potential customers to learn more. After the new brand was established, a new website, landing pages, power points, line cards, product photography and direct digital marketing assets were created to take the Glyph Technologies brand to the next level.

The Results

Glyph Technologies’ in-house marketing department and MOJO work together to develop templates, new campaign strategies, and engaging storytelling through multiple mediums every day. Below are some of the highlights from our engagement:

  1. Designed multiple exhibits for both US-based and international trade shows.
  2. Eight (8) year average website bounce rate of 20%.
  3. Five (5) year email open rate of 27%.
  4. 120% increase in direct-to-consumer online sales.
  5. Social media post engagement for Facebook and Instagram increased by 230%.