GoCompare Website Development

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Sputnik Digital
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We implemented a new design across the website, leading to game-changing improvements for the brand.

Brand & Agency With a Common Goal

Subject matter experts across Sputnik and GoCompare worked together to identify improvements. A strategy was put in place to optimize user experience across the site – to deliver fast-loading, visually attractive web pages with content that addressed customers’ needs.

What We Did

Working as an extension of the GoCompare team, we refactored the front-end code and created a library of dozens of configurable ASP.NET components. This allowed the in-house team to create hundreds of unique page layouts using their enterprise CMS.

All page components were created with optimization in mind.

Results

Our QA process ensures a delightful user experience across a matrix of agreed browsers and devices whenever new pages are created. Huge improvements in SEO and conversion were seen, and a 42% improvement in page load speed.