GOLDTOE® came to HireInfluence looking to engage key influencers in target demographics to help grow their social following and engage audiences.
GOLDTOE® came to HireInfluence looking to engage key influencers in target demographics to help grow their social following and engage audiences about the versatile qualities of the GOLDTOE brand. The campaign set out to create a focus on a “transitioning moment” where influencers were challenged to clean out their sock drawer and fill it with more high-quality and functional options like those available from GOLDTOE.
The result was a value-driven content series that highlighted influencers throughout their journey of not only cleaning out and reorganizing their sock drawers but also coming to the realization that they were long overdue in the process as their needs, likes, and styles had evolved.
The evolution took on a life of its own known as #SockTox – a detox of one’s sock drawer – the act of ushering out the worn, mismatched socks and evoking the satisfying feeling of introducing fresh, new styles to accommodate needs.
The results serve as a prime example of what every “transitioner” should be filling their sock drawer with, embodied by the GOLDTOE style, spirit, and heritage. Through a creative blend of amazing imagery delivered through Instagram feed, Instagram Stories, and YouTube video, the campaign brought the evolution of the influencers’ sock drawers to life all the while showcasing why the GOLDTOE brand makes sense at this time in their lives.
With just 10 influencers, the company was able to reach 16M potential customers and garnered 675.3K engagement.