GrayBox Creative Case Study – Private Equity Fund

THE CLIENT:

Private Equity Fund

The sophistication and sensitivity that goes hand in hand in the financial world must carry over into the digital financial world. Our client’s services include mergers, acquisitions, and operations of companies that provide mission-critical products, services, and solutions in diverse industries.

THE CHALLENGE:

Our client had some personal family issues that were being spread around on the Internet. It needed immediate attention since the spread of these issues had the potential to injure the founder’s reputation. The propagation of said issues had to be curtailed at once before irreversible damage could be done.

THE PLAN:

Before the issues took on a life of its own, we had to build a digital platform that focused on the founder’s contributions to society and his business. This was done to improve his credibility and reduce the focus on his personal life. Our team then designed a strategy that developed interesting clickable content, focusing on the founder, to be disseminated to powerful websites. This delivered signal strength to Google, improved the ranking of the positive platforms and reduced ranking of negative content, effectively “burying” the harmful content.

GREYBOX IRM BENEFITS AND RESULTS:

Google page 1 & 2 search results was cleared.

Our team architected and built a plethora of various high metric URL’s which developed into an impressive PR platform that not only effectively negated the negatives and pushed them lower, but also to built up the founder’s brand, allowing potential clients to learn more about our client. This resulted in our client’s improved focus and confidence.

Such improvements contributed to the resurgence in shareholder value and the outside world’s improved perception of our client and firm he helms.