Growing the eCommerce Presence of a CPG Snack Brand Share: Fifth & Cor Score Awaiting client review n/a Date Published 24 November 2022 Reading Time 2-Minute Read CPG Company noticed little to no digital marketing growth and had zero paid ads prior to partnering with Fifth & Cor. A Consumer Packaged Goods (CPG) Company is a clean-food company that makes protein-rich snack bars. These bars are made with organic and plant-based ingredients. Overall, these snack bars are handcrafted, gluten-free, plant-based, dairy-free, soy free, and non-GMO. CPG Company noticed little to no digital marketing growth and had zero paid ads prior to partnering with Fifth & Cor. Their ultimate goal was to grow their eCommerce presence as a majority of their business was retained through B2B retailers with smaller margins E.g. WholeFoods, CrossFits, Health Supermarkets, etc. Our First 30 Days The Fifth & Cor team curated and deployed organic content, shipped influencer products, took on the reigns of email marketing, began the implementation of paid media as well as launched CPG Companies’ first paid ads. 12% increase in conversion rate 17% increase in total sales 7% increase in average order value Our First 60 Days Paid media launched a prospecting campaign and saw a 4.62 ROAS with 18 purchases & 52 add-to-carts Our First 90 Days CPG Company saw a 7% increase in returning customers Year-To-Date Paid media is going strong as well as continuous organic content. CPG saw a 4.39 ROAS with 69 purchases and 309 add-to-carts. With the increase in overall social presence and paid media initiatives, CPG Company has seen a 104% increase in social sessions and a 208% increase in search sessions. They additionally saw a 257% increase in total sales! 202% increase in overall site sessions 273% increase in total orders 65% increase in returning customers