Gusto Cake Social Media Marketing Case Study

The Challenge

GUSTO is a bakery brand of FOODCORP Co Ltd, established in 2017. Produce product made with New Zealand’s 100% pure butter, pure milk collected from farm and flour imported from Singapore. Using the modern and unique recipes from Singapore, taste the best.

Gusto had good quality products but they need a good packaging design and digital marketing channel for 4 stages. like Brand Awareness, Brand Engagement, Potential Customers and Loyal Customers.

The Approach

Firstly, Pixellion created Packaging designs and we developed a Brand Awareness strategy for social media (Facebook is most popular in Myanmar). After six months, we developed a Brand Awareness and engagement strategy, after that we have mostly focused on Brand Awareness and sales and loyal customers.

To describe the unique selling points of any product through a visual medium is very challenging, especially when it comes to food. So we created social media videos to show how GUSTO makes their cake products in a clean and healthy way.

However, GUSTO wasn’t done yet. We watched, we learned and we measured the campaign results on a monthly basis. Always we asked the questions, are we reaching the right audience? Are we driving sales from social media? What is working and not working from the previous month?

50%

2017 – 2018 Sales

200%

2018 – 2019 Sales

400%

2019 – 2020 Sales