Hackamericas | Campaign

About the Project

Carrying-out the whole process that aims to become the main event in Latin America regarding transportation and innovation through creative ideas from students was a huge challenge, where the campaign itself was disruptive and innovative.

The Solution

We started with a rebranding process, this got us to an outcome that truly represented what the brand stands for, you can check out the Brand Book we created for the project here.

The communication itself had to disrupt since that’s what we were expecting from those who wanted to participate in the hackathon, so we created a campaign that set the audience into an “innovation mindset”.

We developed posters with optical illusions that showed what the event was looking for, a new perspective on transportation problems that need new solutions through innovative ideas, this brought students with this set of mind to subscribe and participate at the main event (hackathons). Check them out!