Hallmark Signature Paper Wonder Influencer Marketing Campaign

Carusele
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Carusele’s influencers created organic content that was analyzed daily and amplified to additional audiences to optimize awareness.

Campaign Goal

To drive excitement and awareness of Hallmark’s new Signature Paper Wonder collection, available exclusively at Hallmark Gold Crown stores, amongst Millennials and Gen-Xers who frequently purchased cards to celebrate a multitude of occasions.

Strategy

Carusele’s influencer partners started by creating inspiring, organic content that connected target audiences to Hallmark’s cards and engaged their network across social channels. Our team then analyzed the organic content daily and amplified top-performing pieces to additional audiences to optimize awareness through paid social ads.

Results

  • 1.4MM total true view impressions
  • 84 original assets, $13K estimated content value
  • 7.6K total engagements