Health Promotion Within the National Cancer Control Program

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The National Cancer Control Program was seeking assistance in redesigning and interpreting their social media presence on Facebook. The program wanted to inform the public about cancer and the causes, and inform them to be proactive with their healthcare.

About the Project:

The National Cancer Control Program was seeking assistance in redesigning and interpreting their social media presence on Facebook. The program wanted to inform the public about cancer and the causes, and inform them to be proactive with their healthcare.

Main Challenge(s):

To increase awareness of the most common types of cancers afflicting the Croatian population. Awareness is limited, unfortunately, and preventative checks are rarely conducted, especially with the younger generations, as they are less likely to watch the news and understand that these proactive steps are needed to remain healthy, but are more likely to engage with social media messages.

Agency Solution(s):

The solution to this problem was to properly create a Facebook page for the National Cancer Control Program that would inform the masses with the least amount of effort needed.

Results:

The total page likes of the National Cancer Control Program’s Facebook page increased consistently from May – October, and by October reached a steady 5k likes. However, this was nowhere near the full extent of the results of this project. Page/post interaction was greater than ever before, and were consistently positive and supportive to those going through this terrible affliction.