Heli Center Toplice – Promoting an Amazing Experience

Project Description

Who would have thought that Croatia would have a helicopter simulator for aircrew and technical personnel training?

Our client, Heli Center Toplice, brings the best European simulators designed by Transas – the only place they can be found in the whole European area. The simulators are used for completing a wide range of tasks during training, such as piloting tasks, navigational tasks, onboard systems and devices usage, the interaction of aircrew members in regular and special flight conditions like NVG flights, and joint flights on both simulators. The best part is, it provides an equal amount of excitement to both professional pilots and pure amateurs.

Goals

Projects like this don’t often come to Croatia, so the public needs to be acquainted with the work of the Heli Center. Furthermore, we wanted to introduce the simulators to people who are not familiar with air travel nor helicopters in order to get them to try them out.

Creating a professional and clear image of the Center was found to be useful as brand awareness helps deepen the relationship with customers. Additionally, the Heli Center will have an open its own museum and a tour of the simulators. Therefore, a strategy for the promotion of the museum and the tour will soon be discussed.

Strategy

As much as promoting an exciting, adrenaline-fueled experience may not seem like a difficult task, a lot of contemplating led us to create an attractive and user-friendly web page which intrigues all adrenaline fans and a broad audience of those seeking new experiences. A video slider which presents the dynamics of the simulation along with 3-D hover elements floating in the rhythm of your touchpad and an animated page loader are just some of the details added to make the user experience even better. Every graphic component was custom designed to match the identity of the company and service.

Making the web site along with all the promotional materials unique and easily accessible with information available in just a few clicks was important. Simplicity and attractive visuals seemed to be the right solution. Providing the interested audience with video content was also a logical move since showing what it looks like when trying out helps people get an idea of what it feels like and tends to intrigue them even more.

In addition to digital content, a unique visual identity was enhanced by promo materials such as brochures, shirts and business cards.

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