Helping A Plastic Ocean to Number 1

About the Project:

The Plastic Ocean Foundation, founded after the release of a complementary documentary, A Plastic Ocean. Crowd was approached by The Plastic Ocean Foundation to provide social media services and website support leading up to and following the release of the documentary.

Main Challenge(s):

To generate enough buzz about the documentary and the foundation as possible, leading up to the release date of the documentary and following its premier.

Agency Solution(s):

To effectively generate buzz about the documentary and encompassing activities related to the preservation of our oceans.

Results:

The film “reached number 1 on the iTunes documentary chart in both the US and UK.”

Also, the Crowd employees thoroughly enjoyed the film, and it raised awareness of the issue of non-biodegradable plastics and our carelessness related to their proper disposal.