Home Is Now Where Mechanics Bank Is

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Welcome to a better way to get a mortgage. Mechanics Bank asked us to help launch their new Mortgage services. We applied and got the rate we wanted.

The Mission

Create awareness among existing customers that Mechanics Bank now “does mortgages” through an integrated in-store campaign.

The Method

We had several messages about mortgages to communicate. But how to do so in a way that wasn’t snooze-worthy… in a bank with a strongly established brand? We developed a headline-driven creative concept that tapped into what customers care about, and integrated it into all POP elements in the branches, from wall signage to takeaways, to floor mats. Welcome to a better way to get a mortgage.