How A Fine-Tuned Geo-Targeting Strategy Increased Quality Business Leads

The Marketing Garage
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In this social media marketing case study, we explain how a social media revamp along with a fine-tuned geo-targeting strategy can help increase business leads and website traffic.

About the Project:

A Toronto-based custom home building company had a decent social media presence but were not generating business leads from these efforts. They approached The Marketing Garage to have their social media presence optimized.

Main Challenge(s):

After checking the “behind-the-hood” settings of the social media profiles maintained by their client, The Marketing Garage realized that their profiles were not optimized correctly to reach the desired audience, and increase quality leads.

Agency Solution(s):

The Marketing Garage decided that the best course of action to improve the effectiveness of their client’s social media presence was to focus on a few key categories. The first element of their strategy was to revamp their entire social media presence by first conducting an 11 point social media audit. Next was social targeting, and finally developing a messaging & promotional strategy.


  • Number of Leads: 2x
  • Website Traffic: 3x
  • Engagement: 4x