How an HVAC/Plumbing Company Never Hit a Slow Period Share: Ethic Advertising Score Awaiting client review n/a Date Published 7 April 2020 Reading Time 2-Minute Read An established plumbing & HVAC company needed help maximizing their advertising & getting more time back to focus on other parts of their business. The Problem A well-established plumbing, heating, and cooling company was managing its own advertising and was struggling with dedicating the time to maximize its effectiveness. They were also not keeping up with technological advancements and using outdated advertising tactics. They only care about serving the western side of the metropolitan area, and they were struggling to stay within an annual budget. Services Utilized Search Engine Marketing/Google AdWords Creative (audio, video, and graphic design) Display Advertising Video Pre-roll OTT/CTV Social Media Advertising and Content Development Print Advertising Television Advertising CRM/e-blasts Radio Advertising Website redesign and Search Engine Optimization Solution The client has a great reputation in its service area and is known as a long-standing, family-run business. The Ethic Advertising Agency strategically elevated its brand while optimizing the advertising they were already doing, removing items that were not working for them, and introducing them to new and more advanced options. The Ethic Advertising Agency created a brand that positioned the client as the hero that is defeating plumbing, heating, and cooling problems in the form of real villains. Results The client said, “whatever you are doing is working!” For the first time in 30+ years, they never had a slow period where they were asking their staff to use their vacation days. The client had more time for other focuses, stayed within budget, and ended up going on vacation for an entire month! Website Traffic Increased by 50% Cost Per Lead Decreased by 15% Cost Per Thousand Decreased by 40% Cost Per Click Decreased by 20%