How Fort Knox Achieved 25% Growth in Revenue in 4 Months

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Fort Knox’s website visits and leads had become stagnant. Due North was challenged to grow Fort Knox inbound leads by 25% within a year.

The Challenge

Fort Knox is arguably one of Australia’s leading self-storage companies with ten locations in Melbourne. A decade in the self-storage business has provided Fort Knox with the insights required to deliver superior storage services. This is reflected in the feedback and written testimonials their happy customers provide, with their success coming from wonderful customers who return again and again, actively referring friends and family to experience their first-class service.

Due North was given the gauntlet of growing Fort Knox inbound leads by 25% within a year. They had seen stagnation in visitor numbers to their website, and lack of growth in leads for some time with their current digital marketing agency. So it was time to try something new.

Key Requirement: Get me 25% more customers

  • More leads from our digital channels
  • Improved website user journey
  • Better manage Google Ads
  • Better SEO results
  • General guidance and advice
  • Superior tracking and reporting

The Plan

Working together as a team, the strategy was set to achieve some fantastic results, focusing on the areas of:

  • Website user experience
  • Google Ads management & optimisations
  • SEO growth & improvements
  • Content strategy
  • Analytics & management framework